TOC: J Database Mar Cust Strat Man
Introduction
Database Marketing and Customer Strategy Management , 18(1)
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: : journals |
Relevant ARCategory: |
Editorial
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An empirical analysis of customer loyalty in Pakistan’s telecommunication industry
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The mediating effects of first call resolution on call centers’ performance
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Community relationship management and social media
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The role of sales and marketing integration in improving strategic responsiveness to market change
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Social CRM as a business strategy
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