TOC: Qual Mar Res
Introduction
Qualitative Market Research, 14(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
The Multi-Sensory Sort (MuSeS): A new projective technique to investigate and improve the brand image
–Luca Cian, Sara Cervai [] []
An exploratory investigation of the theorized levels of consumer fanaticism
–Scott Thorne [] []
Lexicon Rhetoricae: the narrative theory of Kenneth Burke and its application to marketing
–Lewis Hershey, John Branch [] []
Brand management perspectives in the twenty-first century
–Ram Herstein, Moti Zvilling [] []
Investigating the effect of arousal on brand memory in advergames: Comparing qualitative and quantitative approaches
–Monica D. Hernandez, Michael S. Minor [] []
Financial management practices and social reproduction
–Ada Leung [] []