TOC: J Prod Brand Man
Introduction
Journal of Product & Brand Management, 20(2)
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Relevant ARCategory: |
Strategic brand association maps: developing brand insight
–Brian D. Till, Daniel Baack, Brian Waterman [] []
Consumer response to gift promotions
–Teresa Montaner, Leslie de Chernatony, Isabel Buil [] []
Is the polarization index a valid measure of loyalty for evaluating changes over time?
–Armando Maria Corsi, Cam Rungie, Leonardo Casini [] []
Maximising sponsorship opportunities: a brand model approach
–Nicolas Renard, Lionel Sitz [] []
The effect of country of origin on brand equity: an empirical study on generic drugs
–Shamindra Nath Sanyal, Saroj Kumar Datta [] []
Marketing from the end of the earth: the dilemma of Puerto Nativo Lodge
–Jose A. Santiago, Dennis A. Pitta [] []
The consumer psychology of mail-in rebates
–John T. Gourville, Dilip Soman [] []
Structural and perceptual determinants of the price of online business education
–Hooman Estelami, Zeinab Rezvani [] []