TOC: J Mobile Mar
Introduction
Journal of Mobile Marketing, 5(2)
: : : Posting
MOBILE COMMUNICATIONS AND EMERGING MEDIA: PREVALENCE AND IMPACT IN THE WORKPLACE
–Jennifer P. Bott, Ray V. Montagno, Judy Lane
THE PRACTICES OF MOBILE ADVERTISING DISCLOSURE ON CONSUMER TRUST AND ATTITUDE
–Alex Wang
MOVING BEYOND ACCEPTANCE: EXPLORING DETERMINANTS OF CONSUMER USE OF MOBILE SERVICES
–Sejin Ha, Te-Lin Chung, John Hamilton, Joohyung Park
THE CRITICAL SUCCESS FACTORS FOR MARKETING WITH DOWNLOADABLE APPLICATIONS: LESSONS LEARNED FROM SELECTED EUROPEAN COUNTRIES
–Rosanne Chiem, Jacob Arriola, Derek Browers, Jerome Gross, Enrico Limman, Paul V. Nguyen, Dwi Sembodo, Young Song, Kala Chand Seal
MOBILE SERVICE ADOPTION OPTIMIZATION: A CASE STUDY
–Ramin Vatanparast
INVESTIGATING MOBILE SERVICES’ IMPACT ON CONSUMER SHOPPING EXPERIENCE AND CONSUMER DECISION-MAKING
–Gokhan Karaatli, Jun Ma, Nichaya Suntornpithug
CRITICAL FACTORS OF CONSUMER DECISION-MAKING ON M-COMMERCE: A QUALITATIVE STUDY IN THE UNITED STATES
–Moutusy Maity
CONSUMER ATTITUDES TOWARD PERMISSION-BASED MOBILE MARKETING: AN EMPIRICAL STUDY FOR TURKEY
–Emrah Cengiz, Hakan Tetik
SELECTION OF CELLULAR OPERATORS IN BANGLADESH: AN EMPIRICAL ANALYSIS
–Khairul Alom, Ashik Imran Khan, ANM Meshquat Uddin
MOBILE MARKETING: IMPLICATIONS FOR MARKETING STRATEGIES
–Phumisak Smutkupt, Donyaprueth Krairit, Vatcharaporn Esichaikul