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TOC: J Global Mar

Introduction

Journal of Global Marketing, 24(2)

 : : : TOC

: : journals

 

Relevant ARCategory:  


Editorial
Erdener Kaynak []

Managing Channel Partner Relationships: A Cross-National Study
Rajiv Mehta; Rolph E. Anderson; Alan J. Dubinsky; Jolanta Mazur; Pia Polsa [] []

The Influence of the Provision of Online Channel Functions on Exporting Channel Performance: The Moderating Effect of International Experience
Michael Chih-Hung Wang; Shadab Khalil; Charles Blankson; Julian Ming-Sung Cheng [] []

Are Emerging Markets Catching Up With the Developed Markets in Terms of Consumption?
A. N. M. Waheeduzzaman [] []

Conducting Research on International Advertising: The Roles of Cultural Knowledge and International Research Teams
Jos Hornikx; Daniel J. O’Keefe [] []

Antecedents and Performance Consequences of Integrated Brand Management in China: An Exploratory Study
Xiaoyun Chen; Long W. Lam; Huan Zou [] []

The Impact of U.S.-Sponsored Foreign Trade Office Activities
Timothy J. Wilkinson; Andrew R. Thomas; Mary McNally [] []