TOC: Bus Horizons
Introduction
Business Horizons, 54(3)
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: : journals |
Relevant ARCategory: |
Just when you thought it was safe to go back into the Web: Marketing meets Web 2.0, social media, and creative consumers
–Leyland F. Pitt, Pierre Berthon [] []
UGIS: Understanding the nature of user-generated information systems
–Philip DesAutels [] []
The uninvited brand
–Susan Fournier, Jill Avery [] []
How to inspire value-laden collaborative consumer-generated content
–Albert M. Muñiz Jr., Hope Jensen Schau [] []
The new WTP: Willingness to participate
–Michael Parent, Kirk Plangger, Anjali Bal [] []
Unveiling user-generated content: Designing websites to best present customer reviews
–Qianqian (Ben) Liu, Elena Karahanna, Richard T. Watson [] []
Social media? Get serious! Understanding the functional building blocks of social media
–Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy, Bruno S. Silvestre [] []
Two hearts in three-quarter time: How to waltz the social media/viral marketing dance
–Andreas M. Kaplan, Michael Haenlein [] []
We’re all connected: The power of the social media ecosystem
–Richard Hanna, Andrew Rohm, Victoria L. Crittenden [] []
Social spending: Managing the social media mix
–Bruce D. Weinberg, Ekin Pehlivan [] []