MSI 50th Anniversary
Introduction
This year the Marketing Science Institute celebrates its 50 year anniversary with a variety of activities
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Fellow Academics,
During 2011, the Marketing Science Institute (MSI) celebrates 50 years of generating and disseminating knowledge—based on rigorous research—that advances the theory, science, and practice of marketing. We are celebrating with activities designed to stimulate global conversations about marketing challenges and opportunities in the years ahead.
We are pleased to announce some special anniversary activities and plans relevant to academics. First, our anniversary provides an opportunity to recognize MSI’s unique history and achievements. We have launched a 50th anniversary website at , which traces that history in words and photos, and offers insight from thought leaders on the next half-century of marketing challenges.
Second, MSI has launched – and seeks submissions for – an unusual new initiative, called an “Ideas Challenge,” which offers funding and support for innovative activities that have the potential to invigorate scholarship on marketing topics. See our Call for Submissions at . You can also learn about our current research priorities at
Third, we invite you to attend anniversary celebrations that will take place at MSI-sponsored special sessions at many academic conferences around the world this year. They are listed at
In addition, we encourage you to register for our next MSI conference, “Sources and Uses of Customer Insights,” which will take place at the Conrad Hilton in Chicago on June 23-24. This conference is our typical “50/50” conference—that is, half of the speakers are from industry and half from the academia. Presentations are designed to be accessible to practitioners, as well as academics. For more information, please visit .
In May, MSI is cosponsoring a conference on “Marketing Strategy Meets Wall Street II,” hosted by Boston University. For information on this, and other MSI-cosponsored conferences, please visit
Fourth, during 2011, MSI is sponsoring a series of articles about priority topics connected to future of marketing, written by MSI thought leaders. Topics include the future of branding, services, innovation, and marketing communications in a digital era. These articles will appear in Marketing Management, an ÂÜÀòÉç¹ÙÍø journal, edited by Gordon Wyner.
Last, if you have not already done so, you may wish to become a registered academic on the MSI website (). Registered academics are entitled to substantial discounts on conference fees, free access to MSI publications, notification of research proposal competitions, and other benefits.
Our anniversary theme—MSI 50: Years Ahead—captures MSI’s role in generating insights that advance the theory and practice of marketing. It is a role MSI will play in the years ahead. We encourage academics everywhere to participate in our anniversary activities—with the goal of advancing our discipline.
Ruth Bolton
2009-11 Executive Director
Marketing Science Institute