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TOC: Psych Mar

Introduction

Psychology and Marketing, 28(5)

 : : : TOC

: : journals

 

Relevant ARCategory:  


The influence of personality on active and passive use of social networking sites
Margherita Pagani, Charles F. Hofacker and Ronald E. Goldsmith [] []

Sophisticated but confused: The impact of brand extension and motivation on source confusion
Eric D. DeRosia, Thomas R. Lee and Glenn L. Christensen [] []

An empirical assessment of cross-cultural age self-construal measurement: Evidence from three countries
Benny Barak, Denis Guiot, Anil Mathur, Yong Zhang and Keun Lee [] []

The effects of cognitive thinking style and ambient scent on online consumer approach behavior, experience approach behavior, and search motivation
Gideon Vinitzky and David Mazursky [] []

Does Cue competition reduce conditioned liking of brands and products?
Eva Walther, Irena Ebert and Katrin Meinerling [] []