TOC: Psych Mar
Introduction
Psychology and Marketing, 28(5)
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Relevant ARCategory: |
The influence of personality on active and passive use of social networking sites
–Margherita Pagani, Charles F. Hofacker and Ronald E. Goldsmith [] []
Sophisticated but confused: The impact of brand extension and motivation on source confusion
–Eric D. DeRosia, Thomas R. Lee and Glenn L. Christensen [] []
An empirical assessment of cross-cultural age self-construal measurement: Evidence from three countries
–Benny Barak, Denis Guiot, Anil Mathur, Yong Zhang and Keun Lee [] []
The effects of cognitive thinking style and ambient scent on online consumer approach behavior, experience approach behavior, and search motivation
–Gideon Vinitzky and David Mazursky [] []
Does Cue competition reduce conditioned liking of brands and products?
–Eva Walther, Irena Ebert and Katrin Meinerling [] []
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