TOC: Mar Theory
Introduction
Marketing Theory, 11(1)
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: : journals |
Relevant ARCategory: |
On marketing theory and service-dominant logic: Connecting some dots
–Stephen L. Vargo [] []
The nature and processes of market co-creation in triple bottom line firms: Leveraging insights from consumer culture theory and service dominant logic
–Lisa Penaloza and Jenny Mish [] []
Contextualization and value-in-context: How context frames exchange
–Jennifer D. Chandler and Stephen L. Vargo [] []
Position and potential of service-dominant logic – Evaluated in an ‘ism’ frame for further development
–Helge Lobler [] [Google Scholar]
Theorizing about the service dominant logic: The bridging role of middle range theory
–Roderick J. Brodie, Michael Saren, and Jaqueline Pels [] []
Ubiquitous Music
–Steve Oakes, Douglas Brownlie, and Noel Dennis [] []