TOC: Mar Letters
Introduction
Marketing Letters, 22(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Deriving joint space positioning maps from consumer preference ratings
–Wayne S. DeSarbo, Joonwook Park & Vithala R. Rao [] []
A social network analysis of customer-level revenue distribution
–Michael Haenlein [] []
Do complainants appreciate overcompensation? A meta-analysis on the effect of simple compensation vs. overcompensation on post-complaint satisfaction
–Katja Gelbrich & Holger Roschk [] []
To seek variety or uniformity: The role of culture in consumers’ choice in a group setting
–Song Oh Yoon, Kwanho Suk, Seon Min Lee & Eun Young Park [] []
Fee or free? How much to add on for an add-on
–Gila E. Fruchter, Eitan Gerstner & Paul W. Dobson [] []
Advertising competition and industry channel structure
–Chih-Jen Wang, Ying-Ju Chen & Chi-Cheng Wu [] []