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TOC: J Relationship Mar

Introduction

Journal of Relationship Marketing, 10(1)

 : : : TOC

: : journals

 

Relevant ARCategory:  


Compassion as the New Philosophy of Business
David Bejou [] []

Companion Shoppers and the Consumer Shopping Experience
Joan Lindsey-Mullikin; Jeanne Lauren Munger [] []

Using Relationship Norms to Create Appropriate Relationship Value: Evidence From the Credit Card Industry
Tser-Yieth Chen; Fang-Ju Lin [] []

An Examination of Selected Marketing Mix Elements and Brand Relationship Quality in Transition Economies: Evidence From Vietnam
Tho D. Nguyen; Trang T. M. Nguyen [] []