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TOC: J Mar Channels

Introduction

Journal of Marketing Channels, 18(2)

 : : : TOC

: : journals

 

Relevant ARCategory:  


Exploring Perceived Channel Price, Quality, and Value as Antecedents of Channel Choice and Usage in Multichannel Shopping
Ui-Jeen Yu; Linda S. Niehm; Daniel W. Russell [] []

How to Attain Desired Outcomes Through Channel Conflict Negotiation
Annie Liu; Dheeraj Sharma [] []

Characteristics of a Logistics-Based Business Model
Erik Sandberg; Tobias Kihlén; Mats Abrahamsson [] []

Good Morning, Vietnam! Opportunities and Challenges in a Developing Franchise Sector
Nguyen Ba Binh; Andrew Terry [] []