TOC: J Bus Industrial Mar
Introduction
Journal of Business & Industrial Marketing, 26(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Design innovation and marketing strategy in successful product competition
–Yen Hsu [] []
In-group preference as opportunism governance in a collectivist culture: evidence from Korean retail buyer-supplier relationships
–Jae-Eun Chung, Byoungho Jin [] []
Suppliers’ willingness of customization, effective communication, and trust: a study of switching cost antecedents
–Yu-Xiang Yen, Edward Shih-Tse Wang, Der-Juinn Horng [] [Google Scholar]
Development of customer value in a supply chain: managerial thinking about strategic marketing
–Bo Rundh [] []
Compensation and control sales policies, and sales performance: the field sales manager’s points of view
–Inés Küster, Pedro Canales [] [Google Scholar]
Complementor involvement in product development
–Kristin B. Munksgaard, Per V. Freytag [] []