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The Marketing Management Association Fall Educators’ Conference will be held in St. Louis, September 21-23, 2011. This conference is focused on issues related to teaching effectiveness in marketing and business-related disciplines. The submission deadline is June 17, 2011.

It is a great value as the $170 registration fee includes meals and entertainment. See the conference website for full details and Call for Papers at

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Online registration and the hotel reservation sytsem, also found on the conference webpage is now open. The Cardinals are home to the Mets as well as the Cubs if you want to catch a game – the stadium is two blocks from the hotel.

Please reply email if you plan to make a refereed paper or position paper submission as well as if you are interested in being a panelist on one of the topics listed below. Additional panel topic suggestions are welcome and feel free to let me know if you have any questions about the conference or making a submission.

Panels in Need of Panelists

• Active Learning Idea Generation and Implementation
• Innovations or Social Media Utilization in Business Research Instruction
• The One-Person Department: Challenges and Opportunities
• Case Method Instruction: Development and Delivery
• Integrating Social Media in the Business Curriculum
• Introductory Course Instruction: Where do I Start?
• Student Learning in Organizational Collegiate Chapters
• Innovations in Teaching Quantitative Analysis
• Class Attendance: Record it, Reward it or Ignore it?
• Advances in Active Learning Assessment
• Case Method Instruction: Outcomes and Assessment
• Teaching Business Ethics and CSR: Making it Personal for Students
• Student Evaluation Feedback: Using the Results Productively
• Bridging Academic Outcomes and Industry Expectations
• Mentoring Undergraduate Student Research
• Advances in Teaching with Simulations
• Top 10 Teaching Tips from Experienced Business Educators

Regards,

Brian – MMA Fall Educators’ Conference Program Chair

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