TOC: Services Mar Quart
Introduction
Services Marketing Quarterly, 32(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Reducing Online Buyers’ Perceptions of Risk: A Study of Online Auctions
–Lawrence O. Hamer [] [Google Scholar]
Application of the Cognitive Dissonance Theory to the Service Industry
–Young “Sally” Kim [] []
Does Ethnic/Cultural Dissimilarity Affect Perceptions of Service Quality?
–Michael Etgar; Galia Fuchs [] []
The Impact of Service Deregulation on Buyers’ Reliance of a Market-Based Reference Price: A Test in a B2B Insurance Context
–William T. Faranda [] [Google Scholar]
Switching Costs and Ad Agency-Client Relationship Longevity: An Exploratory Study
–Mark A. P. Davies; Melvin Prince [] []