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TOC: Mar Sci

Introduction

Marketing Science, 30(2)

 : : : TOC

: : journals 

Relevant ARCategory:  


Opinion Leadership and Social Contagion in New Product Diffusion
Raghuram Iyengar, Christophe Van den Bulte, and Thomas W. Valente [] []

Commentary–Contagion in Prescribing Behavior Among Networks of Doctors
Nicholas A. Christakis and James H. Fowler []

Commentary–Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion
Sinan Aral []

Commentary–Invited Comment on "Opinion Leadership and Social Contagion in New Product Diffusion"
David Godes []

Rejoinder–Further Reflections on Studying Social Influence in New Product Diffusion
Raghuram Iyengar, Christophe Van den Bulte, and Thomas W. Valente []

Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models
Christophe Van den Bulte and Raghuram Iyengar [] []

Hybrid Advertising Auctions
Yi Zhu and Kenneth C. Wilbur [] []

The Evolution of Internal Market Structure
Oliver J. Rutz and Garrett P. Sonnier [] []

Profitability of the Name-Your-Own-Price Channel in the Case of Risk-Averse Buyers
Dmitry Shapiro [] []

Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning ÂÜÀòÉç¹ÙÍøt Drug Quality
Nuno Camacho, Bas Donkers, and Stefan Stremersch [] []

Efficient Choice Designs for a Consider-Then-Choose Model
Qing Liu and Neeraj Arora [] []

Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies
Ashish Sood and Gerard J. Tellis [] []

Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage
Anja Lambrecht, Katja Seim, and Catherine Tucker [] []

How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism
Vishal Narayan, Vithala R. Rao, and Carolyne Saunders [] []