TOC: Mar Sci
Introduction
Marketing Science, 30(2)
: : : TOC
: : journals
Relevant ARCategory:
Opinion Leadership and Social Contagion in New Product Diffusion
–Raghuram Iyengar, Christophe Van den Bulte, and Thomas W. Valente [] []
Commentary–Contagion in Prescribing Behavior Among Networks of Doctors
–Nicholas A. Christakis and James H. Fowler []
Commentary–Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion
–Sinan Aral []
Commentary–Invited Comment on "Opinion Leadership and Social Contagion in New Product Diffusion"
–David Godes []
Rejoinder–Further Reflections on Studying Social Influence in New Product Diffusion
–Raghuram Iyengar, Christophe Van den Bulte, and Thomas W. Valente []
Tricked by Truncation: Spurious Duration Dependence and Social Contagion in Hazard Models
–Christophe Van den Bulte and Raghuram Iyengar [] []
Hybrid Advertising Auctions
–Yi Zhu and Kenneth C. Wilbur [] []
The Evolution of Internal Market Structure
–Oliver J. Rutz and Garrett P. Sonnier [] []
Profitability of the Name-Your-Own-Price Channel in the Case of Risk-Averse Buyers
–Dmitry Shapiro [] []
Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning ÂÜÀòÉç¹ÙÍøt Drug Quality
–Nuno Camacho, Bas Donkers, and Stefan Stremersch [] []
Efficient Choice Designs for a Consider-Then-Choose Model
–Qing Liu and Neeraj Arora [] []
Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies
–Ashish Sood and Gerard J. Tellis [] []
Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage
–Anja Lambrecht, Katja Seim, and Catherine Tucker [] []
How Peer Influence Affects Attribute Preferences: A Bayesian Updating Mechanism
–Vishal Narayan, Vithala R. Rao, and Carolyne Saunders [] []