TOC: J Con Behaviour
Introduction
Journal of Consumer Behaviour, 10(2)
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Relevant ARCategory: |
Differences in consumer preferences when facing branded versus non-branded choices
–David Ubilava, Kenneth A. Foster, Jayson L. Lusk and Tomas Nilsson [] []
Preference stability belief as a determinant of response to personalized recommendations
–Anyuan Shen and A. Dwayne Ball [] []
Countering negative country of origin effects using imagery processing
–Brett A.S. Martin, Michael Shyue Wai Lee and Charlotte Lacey [] []
“No More” leads to “Want More,” but “No Less” leads to “Want Less”: Consumers’ counterfactual thinking when faced with quantity restriction discounts
–Sukki Yoon and Patrick Vargas [] [Google Scholar]
Profiling key purchase influencers: Those perceived as consumer savvy
–Clive Nancarrow, Julie Tinson and Ian Brace [] []
Intergenerational possession transfers and identity maintenance
–Carolyn F. Curasi [] []