TOC: J Brand Man
Introduction
Journal of Brand Management, 18(6)
 : : : TOC
: : journals |
Relevant ARCategory: |
Does Internal Brand Management really drive Brand Commitment in Shared-Service Call Centers?
–Christoph Burmann and Verena Konig [] []
The underlying dimensions of brand orientation and its impact on financial performance
–Johan Gromark and Frans Melin [] []
Exploring rationales for branding a university: Should we be seeking to measure branding in UK universities?
–Chris Chapleo [] []
Effects of corporate social responsibility on brand value
–Tiago Melo and Jose Ignacio Galan [] []
An identity-centered approach to place branding: Case of industry partners’ evaluation of Iowa’s destination image
–Angela K Y Mak [] [Google Scholar]