TOC: European J Mar
Introduction
European Journal of Marketing, 45(4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Reflections on assessing academic quality in marketing, and the UK REF
–Nick Lee [] []
Manoeuvring towards research decline: The RAE and the decline of Britain’s international research standing
–John Saunders, Veronica Wong [] [Google Scholar]
Marketing strategy and customer involvement in product development
–Mons Freng Svendsen, Sven A. Haugland, Kjell Grønhaug, Trond Hammervoll [] []
The joint effect of project-level exploratory and exploitative learning in new product development
–Chih-Peng Chu, Ci-Rong Li, Chen-Ju Lin [] []
Linking sports sponsorship with purchase intentions: Team performance, stars, and the moderating role of team identification
–Heidi M.K. Ngan, Gerard P. Prendergast, Alex S.L. Tsang [] []
Beyond the final consumer: the effectiveness of a generalist stakeholder strategy
–Amir Grinstein, Arieh Goldman [] []
Exploration and exploitation across three resource classes: Market/customer intelligence, brands/bonds and technologies/processes
–Jaakko Aspara, Henrikki Tikkanen, Erik Pöntiskoski, Paavo Järvensivu [] []
The role of corporate culture in relationship marketing
–Oriol Iglesias, Alfons Sauquet, Jordi Montaña [] []
Relationships in fast moving consumer goods markets: The consumers’ perspective
–Rose Leahy [] [Google Scholar]
The effects of advertising spending on brand loyalty in services
–Hong-Youl Ha, Joby John, Swinder Janda, Siva Muthaly [] []