International Marketing Workshop
Introduction
Academy of Marketing International Marketing SIG Workshop, Glasgow, 9 May 2011, Chair Stan Paliwoda
: : : Posting
: : event
Academy of Marketing
International Marketing SIG
Monday, May 9, 2011, 09:30-4:30 pm
Stenhouse Building, 173 Cathedral Street,
Glasgow G4 0RQ
Chair: Professor Stan Paliwoda
Deputy Chair: Dr Sevtla Marinova
Guest Speakers
Prof Svend Hollensen, Professor of International Marketing, University of Southern Denmark.
"Developing a Global Marketing Strategy"
Prof Nigel Holden, Professor of Cross Cultural Management, University of Central Lancashire.
"The Role and Nature of Tacit Knowledge in Firms’ International Networks"
Prof Peter McGoldrick, Tesco Professor of Retailing, Manchester Business School
"Publishing Ethical, Environmental, International Sourcing"
Visit our webpage at:
Or Contact jan.whiteford@strath.ac.uk for further information