TOC: Intl J Res Mar
Introduction
International Journal of Research in Marketing, 28(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Enhancing marketing with engineering: Optimal product line design for heterogeneous markets?
–Jeremy J. Michalek, Peter Ebbes, Feray Adigüzel, Fred M. Feinberg, Panos Y. Papalambros [] []
Particle swarm optimization for optimal product line design
–Stelios Tsafarakis, Yannis Marinakis, Nikolaos Matsatsinis [] []
Comment: A conceptual framework for studying the interaction of demand, supply and the market environment in product line optimization
–John H. Roberts []
Comment: New developments in product-line optimization
–John R. Hauser []
Comment: Product line design optimization
–Guilherme Liberali []
Extending the BG/NBD: A simple model of purchases and complaints
–Rutger van Oest, George Knox [] []
Functional forms of the satisfaction–loyalty relationship?
–Songting Dong, Min Ding, Rajdeep Grewal, Ping Zhao [] []
Identifying physician peer-to-peer effects using patient movement data
–Tulikaa Bhatia, Lei Wang [] []
Impact of star and movie buzz on motion picture distribution and box office revenue
–Ekaterina V. Karniouchina [] []