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2011 ÂÜÀòÉç¹ÙÍø Marketing and Public Policy Conference
Emerging Issues in an Interconnected World

 

Washington, DC I June 2-4, 2011
Washington Hilton

Registration is Now Open!

Conference Co-Chairs

Elizabeth Howlett
University of Arkansas, Fayetteville

John Kozup
Villanova University Center for Marketing and Public Policy Research

Jeremy Kees
Villanova University Center for Marketing and Public Policy Research

EXTENDED Submission Deadline: DECEMBER 10, 2010

The 2011 Marketing & Public Policy Conference (MPPC) will be held once again in Washington, DC. MPPC is the premier national and international event for marketing academics, public policy makers, and marketing practitioners interested in social and public policy. The conference provides a great forum for individuals with a variety of backgrounds to discuss important public policy issues facing consumers throughout the world. We are asking individuals from the academic, municipal/state/national governments, consumer welfare organizations, and legal communities, along with other interested parties, to submit abstracts, completed research papers, and special session proposals that address significant issues at the intersection of marketing and public policy.

More specific information about this important upcoming conference can be found at

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Conference Theme and Tracks

The theme of this year’s conference is “Emerging Concerns in an Increasingly Interconnected World.” Growing interconnections among people, firms, governments, and societies are transforming the world of marketing and public policy. Innovative research that can help inform public policy makers’ decision making process is of the highest priority. In addition to encouraging submissions related to the conference theme, the conference co-chairs seek to build a conference program that is diverse and broad reaching. Toward this goal, authors have the option of selecting one of the tracks when submitting a paper. Papers will be accepted based on merit. Submission to a track is not required and papers that are not submitted to one of the tracks will receive full consideration. The tracks are as follows:

1. Organizational Responsibility and Stakeholder Issues
   a) Themes: regulatory compliance, accountability and reporting, stakeholder management, ethics, social alliances, cause-related marketing, consumer-firm retaliation and boycotting
2. Critical Consumer Health and Welfare Issues
   a) Themes: Health services, improving consumer health (e.g., tobacco, food/nutrition), health care reform, etc.
3. The Digital Divide
   a) Disparity in technology adoption, both domestically and internationally, overcoming the problems, etc.
4. Global Regulatory Harmonization: Challenges and Opportunities
   a) Country of origin labeling, standardization of labeling, information exchange, regulatory risks and challenges to international business facilitation

Other potential research issues of interest include:

• Increased emphasis on sustainability issues and environmental problems and solutions
• Food security issues
• Regulatory risks and challenges to international business facilitation
• Global Regulatory Harmonization: Challenges and Opportunities
• Social entrepreneurship
• Social issues shaping the marketplace
• Consumer protection issues

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