TOC: Intl J Tech Mar
Introduction
International Journal of Technology Marketing, 5(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
Conceptualising the influence of lead users and opinion leaders on accelerating the rate of innovation diffusion
–Salah S. Hassan, Maha Mourad, Ahmed H. Tolba [] []
The impact of IT applications on customer satisfaction: some new perspectives in the supplier-retailer relationships
–Maria-Eugenia Ruiz-Molina, Irene Gil-Saura, Haydee Calderon-Garcia [] []
Optimising adoption of a single product in multi-segmented market using innovation diffusion model with consumer balkin
–P.K. Kapur, Anu G. Aggarwal, Gurjeet Kaur, et al. [] []
New product pricing strategies for network effects products: free products?
–Susanna Winter, Sanna Sundqvist [] []
Factors affecting success of innovation intermediaries of intellectual property assets in Taiwan
–Jen-Hung Huang, Pin-Pin Chang [] []