Revisit: DMEF 2011
Introduction
The 2011 Direct Marketing Educational Foundation Direct/Interactive Marketing Research Summit, Boston, 1-2 Oct 2011; Deadline 31 May
: : : Posting
: : revisit
Call for Papers | DMEF Direct/Interactive Marketing Research Summit |
Deadline: May 31, 2011
A Call For Papers has been issued for the Direct/Interactive Marketing Research Summit to be held in Boston, MA October 1-2, 2011. Doctoral candidates are encouraged to submit work. Sponsored by Direct Marketing Educational Foundation, the Summit invites papers, work-in-progress, and special topic and/or roundtable proposals. Academics either attending or presenting work at the Summit in this important discipline will gain from opportunities to:
- exchange ideas with colleagues from around the world
- make valuable contacts with leading practitioners and academics
- take away valuable information and ideas for research and classroom use
- attend the DMA:2011 Annual Conference & Exhibition, the global practitioner event in direct/interactive marketing, which follows the Research Summit.
Further information about the Summit, and a link to the full CFP are located at . Suggested topics cover research and pedagogical areas in direct / interactive and database marketing such as:
- Consumer behavior
- Creating synergies between research and teaching
- Cross-channel and multi-channel marketing management
- Cross-selling economics
- Curriculum development
- Customer acquisition
- Customer perception of value
- Customer relationship management
- Data mining, database marketing
- Effective teaching techniques
- Integrated marketing communications
- Integrating new media topics into existing marketing curricula
- Interactive advertising
- International direct marketing
- Internet/e-commerce
- Lifetime value and customer equity
- Marketing pedagogy
- Measuring effectiveness of direct /interactive marketing communications
- New media (e.g., social, mobile)
- Pedagogical issues in internet education
- Privacy, public policy and legal issues
- Retention and frequency marketing
- Spatial allocation of resources
- Strategic use of information and information technology
- Unstructured data analysis (e.g. text mining)
- Use of current/emerging technology in the classroom
CONFERENCE CHAIRS
- Dhruv Grewal, Babson College
Anne L. Roggeveen, Babson College
Lisa D. Spiller, Christopher Newport University
George Milne , University of Massachusetts-Amherst
Carol Scovotti, University of Wisconsin, Whitewater
We look forward to seeing your work and welcoming you to Boston!