TOC: J Bus Bus Mar
Introduction
Journal of Business-to-Business Marketing, 18(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Business Marketing in China: Review and Prospects
–Rui Wang; Jing Song [] []
The Influence of Customer Relationship Marketing Strategies on Supply Chain Relationships: The Moderating Effects of Environmental Uncertainty and Competitive Rivalry
–María José Sanzo; Rodolfo Vázquez [] []
Managing Key Account Portfolios across the Process of Relationship Development: A Value Proposition–Desired Value Alignment Perspective
–Hsieh Ming-Huei; Chou Wen-Chiung [] []