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Brunel University West London
University of Lincoln
RSM Erasmus University

3rd International Colloquium on Place Management, Marketing and Nation Branding

8th and 9th September 2011, at Lincoln Business School, the
University of Lincoln, Lincoln, UK

The best papers will be recommended to Place Branding and Public Diplomacy and International Journal of Tourism Research for publication

Sponsor: Palgrave MacMillan

Place branding is an area of research important to not only academics and practitioners but also to many other stakeholders such as citizens and NGOs. The term “place” here refers to nation, region, city, town and other locations. The global interest to the subject is evidenced by a growing number of publications and conferences in the field, and is also reflected in the Google entries that increased from 17 in 2004 to 4.8 million in 2010. The second International Colloquium on Place Marketing and Nation Branding, hosted by Brunel University last year was a popular success, attracting more than 80 participants from many countries. A selection of the papers from the Colloquium is forthcoming in a special issue of Place Branding and Public Diplomacy.

Brunel University and the University of Lincoln are pleased to invite academics, doctoral researchers, policy makers, and other practitioners to submit papers to the 3rd International Colloquium on Place Management, Marketing and Nation Branding, which will be held on 8th and 9th September 2011. Conceptual, empirical, case study and practitioner papers are welcome but all papers should address the practical implications of the findings.

Potential topics that would be suitable for the Colloquium include, but are not limited to:

• The management, marketing and branding of places (nations / regions / cities / towns / communities / shopping centres / other (e.g. retail / airport))
• Place identity, image and reputation
• Nation branding and soft power
• Nation branding and public diplomacy
• Consumption of and consumer behaviour with respect to places
• Design, art and planning of places
• Case studies in place marketing and branding
• Place competitiveness
• Community engagement and development
• Places as locations and destinations
• Place tourism marketing

The best papers will be recommended to Place Branding and Public Diplomacy and/or International Journal of Tourism Research as appropriate for publication after going through the blind peer review process. Accepted abstracts will be published in the Colloquium proceedings.

The colloquium will be held in the University of Lincoln’s beautiful Brayford campus, conveniently situated in the centre of the historic market city of Lincoln. Lincoln is easily accessible internationally via the Schiphol hub to Humberside International Airport. The two-day colloquium will bring together practitioner and scholarly experts in the area of place management, marketing and branding to share their knowledge and experiences, providing an ideal venue for academic exchange and networking.

Deadlines
Abstract (maximum 500 words): 30 June 2011.
Full papers (can be finalised after the Colloquium for entry into the journal special issue) (maximum 6000 words including everything): 31st December 2011.

Contacts
To submit an abstract, please email a Word attachment to both:
Charles Dennis E-mail until 31 March 2011:
charles.dennis@brunel.ac.uk; E-mail from 1 April 2011: cdennis@lincoln.ac.uk and
Ying.Fan@brunel.ac.uk

For enquiries relating to the conference location etc and to book a place at the conference please email Charles Dennis E-mail until 31 March 2011: charles.dennis@brunel.ac.uk; E-mail from 1 April 2011: cdennis@lincoln.ac.uk.

Colloquium Chairs and Directors:

Professor T.C. Melewar
Brunel Business School
Brunel University
Uxbridge
Middlesex, West London, UB8 3PH
United Kingdom.

Dr Charles Dennis
From 1 April 2011:
Professor of Marketing and Retailing
Lincoln Business School
University of Lincoln
Brayford Pool
Lincoln
LN6 7TS
UK
E-mail until 31 March 2011: charles.dennis@brunel.ac.uk
E-mail from 1 April 2011: cdennis@lincoln.ac.uk
Mobile/cellphone +44 (0)7984 921139

Dr J (Johan) van Rekom
Department of Marketing Management
Rotterdam School of Management
Erasmus University
Burgemeester Oudlaan 50
Room T10-18
3062 PA Rotterdam
The Netherlands
E-mail: j.rekom@rsm.nl
Telephone: +31 (0)10 408 1967

Dr Ying Fan
Brunel Business School
Brunel University
Uxbridge,
Middlesex, West London, UB8 3PH
United Kingdom.
E-mail: Ying.Fan@brunel.ac.uk

Honorary Directors:
Professor David Head
Dean, Faculty of Business and Law
University of Lincoln
Brayford Pool
Lincoln
LN6 7TS
UK
Telephone: +44 (0)1522 835500

Simon Anholt
Editor, Place Branding and Public Diplomacy
Palgrave Macmillan Journals
The Macmillan Building
4 Crinan Street
London N1 9XW, UK
Telephone: +44 (0) 20 7843 4684

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