TOC: Quant Mar Econ
Introduction
Quantitative Marketing and Economics, 9(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Endogenous sunk costs and the geographic differences in the market structures of CPG categories
–Bart J. Bronnenberg, Sanjay K. Dhar & Jean-Pierre H. Dubé [] []
Consumer learning, switching costs, and heterogeneity: A structural examination
–Matthew Osborne [] []
Advertising to a social network
–Peter Pal Zubcsek & Miklos Sarvary [] []