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TOC: Psych Mar

Introduction

Psychology and Marketing, 28(4)

 : : : TOC

: : journals

 

Relevant ARCategory:  


The role of sales beliefs in facilitating experiential learning: An empirical study of Japanese salespeople
Makoto Matsuo [] []

Integrating emotions in the analysis of retail price images
Stephan Zielke [] []

The impact of product knowledge on consumer product memory and evaluation in the competitive ad context: The item-specific-relational perspective
Byung-Kwan Lee and Wei-Na Lee [] []

Gay men’s identity attempt pathway and its implication on consumption
Ming Huei Hsieh and Shu Ling Wu [] [Google Scholar]

Anarchy of effects? Exploring attention to online advertising and multiple outcomes
Kendall Goodrich [] []