TOC: Psych Mar
Introduction
Psychology and Marketing, 28(4)
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Relevant ARCategory: |
The role of sales beliefs in facilitating experiential learning: An empirical study of Japanese salespeople
–Makoto Matsuo [] []
Integrating emotions in the analysis of retail price images
–Stephan Zielke [] []
The impact of product knowledge on consumer product memory and evaluation in the competitive ad context: The item-specific-relational perspective
–Byung-Kwan Lee and Wei-Na Lee [] []
Gay men’s identity attempt pathway and its implication on consumption
–Ming Huei Hsieh and Shu Ling Wu [] [Google Scholar]
Anarchy of effects? Exploring attention to online advertising and multiple outcomes
–Kendall Goodrich [] []
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