TOC: J Prod Brand Man
Introduction
Journal of Product & Brand Management, 20(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Intergenerational influence on brand preferences
–Maria Eugenia Perez, Dan Padgett, Willem Burgers [] []
A three-stage model of consumer relationship investment
–Jeff Hess, John Story, Jeffrey Danes [] []
The impact of private label brands on customer loyalty and product category profitability
–Michael S. Pepe, Russell Abratt, Paul Dion [] []
The role of attachment in building consumer-brand relationships: an empirical investigation in the utilitarian consumption context
–Samy Belaid, Azza Temessek Behi [] []
Consumer culture brand positioning strategies: an experimental investigation
–Bashar S. Gammoh, Anthony C. Koh, Sam C. Okoroafo [] []
Umbrella brand price premiums: effects of compatibility, similarity, and portfolio size
–Xin Liu, Michael Y. Hu [] []
Framing online promotions: shipping price inflation and deal value perceptions
–Patrali Chatterjee [] []
Willingness to pay for professional services
–Nada Nasr Bechwati [] []