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: : : TOC : : journals

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In This Issue
–Terrence H. Witkowski []

The Consumer as ”Voter,” ”Judge,” and ”Jury”: Historical Origins and Political Consequences of a Marketing Myth
–Stefan Schwarzkopf [] [Google Scholar]

The Maverick Mr. Cube: The Resurgence of Commercial Marketing in Postwar Britain
–David Clampin and Ron Noon [] []

Single- and Multi-Ideology Marketing in the Province of Quebec in the Early Twentieth Century
–Lisa Baillargeon and Patrice Gelinas [] []

Social Change and Gendered Gift-Giving Rituals: A Historical Analysis of Valentine’s Day in Japan
–Yuko Minowa, Olga Khomenko, and Russell W. Belk [] [Google Scholar]

Gender and Automobility: Selling Cars to American Women after the Second World War
–Margaret Walsh [] []

The Theory of Monopolistic Competition, Marketing’s Intellectual History, and the Product Differentiation Versus Market Segmentation Controversy
–Shelby D. Hunt [] [Google Scholar]

The Codevelopment of Trademark Law and the Concept of Brand Marketing in the United States before 1946
–Ross D. Petty [] []

Marketing Myths and Marketing Realities: A Commentary on the Consumer as Voter, Judge and Jury
–Eric H. Shaw [] []

Marketing, Realism, and Reality: A Plea for Putting More ”Ideology” into Historical Research in Marketing
–Stefan Schwarzkopf [] [Google Scholar]

Book Review: Douglas B. Ward A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research Philadelphia, PA: Temple University Press, 2010. 228 pp. $54.50. ISBN 1-4399-0015-9
–Ronald Savitt []

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