TOC: Intl Mar Rev
Introduction
International Marketing Review, 28(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Evaluating the green advertising practices of international firms: a trend analysis
–Leonidas C. Leonidou, Constantinos N. Leonidou, Dayananda Palihawadana, Magnus Hultman [] []
Interpreting interrelations across multiple levels in HGLM models: An application in international marketing research
–Burcu Tasoluk, Cornelia Dröge, Roger J. Calantone [] []
Humor and cultural values in print advertising: a cross-cultural study
–Leonidas Hatzithomas, Yorgos Zotos, Christina Boutsouki [] []
A multi-country assessment of the long-term orientation scale
–Louise M. Hassan, Edward Shiu, Gianfranco Walsh [] []
Made in China but sold at FAO Schwarz: country-of-origin effect and trusting beliefs
–Sertan Kabadayi, Dawn Lerman [] []