TOC: Psych Mar
Introduction
Psychology and Marketing, 28(3)
 : : : TOC
: : journals |
Relevant ARCategory: |
The role of touch in marketing: An introduction to the special issue
–Cathrine V. Jansson-Boyd [] []
Autotelic need for touch, haptics, and persuasion: The role of involvement
–Joann Peck and Jennifer Wiggins Johnson [] []
The impact of 3d virtual haptics in marketing
–Seung-A Annie Jin [] []
To touch or not to touch; that is the question. Should consumers always be encouraged to touch products, and does it always alter product perception?
–Nigel Marlow and Cathrine V. Jansson-Boyd [] []
Multisensory design: Reaching out to touch the consumer
–Charles Spence and Alberto Gallace [] []