TOC: J Strat Mar
Introduction
Journal of Strategic Marketing, 19(1)
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Editorial
–Nigel F. Piercy; Carolyn A. Strong []
Connection, trust, and commitment: dimensions of co-creation?
–Wesley S. Randall; Michael J. Gravier; Victor R. Prybutok [] []
Turf wars: what the intraorganisational conflict literature may contribute to our understanding of marketing strategy implementation
–Brian David Smith [] []
Branding in UK banks and building societies: a relationship approach
–Jillian Dawes Farquhar [] []
The impact of relation-specific investment on channel relationship performance: evidence from China
–Yanhui Zhao; Guocai Wang [] []
Customer perceptions of dependencies in customer–supplier relationships
–Robert C. Fink; William L. James; Kenneth J. Hatten [] []
Strategic alliances as an element of innovative marketing in SMEs
–Michele O’Dwyer; Audrey Gilmore; David Carson [] []
The management of customer relationships as assets in the retail banking sector
–Andreas Persson [] []