TOC: J Mar Man
Introduction
Journal of Marketing Management, 27(3/4)
 : : : TOC
: : journals |
Relevant ARCategory: |
Value Marketing in the Health Care Industry
–Adam Lindgreen; Martin K. Hingley; Michael D. J. Antioco [] []
The role of credibility and perceived image of supermarket stores as valuable providers of over-the-counter drugs
–Gianluigi Guido; Giovanni Pino; Daniela Frangipane [] []
The impact of perceived innovativeness on maintaining a buyer–seller relationship in health care markets: A cross-cultural study
–Christine Falkenreck; Ralf Wagner [] []
Value marketing through corporate reputation: An empirical investigation of Thai hospitals
–Nopporn Srivoravilai; T. C. Melewar; Martin J. Liu; Natalia Yannopoulou [] []
Exploring the nature of value in the word-of-mouth referral equation for health care
–Angela Dobele; Adam Lindgreen [] []
Virtual communities come of age: Parallel service, value, and propositions offered in communal online space
–Angus Laing; Debbie Keeling; Terry Newholm [] []
Exchanging value within individuals’ networks: Social support implications for health marketers
–Haider Ali [] []
Prescription drug communication strategies: A comparative analysis of physician attitudes in Europe, the Middle East, and the Far East
–Jon D. Reast; Adam Lindgreen; Dayananda Palihawadana; Graham Spickett-Jones; Bradley R. Barnes [] []
A social marketing approach to value creation in a well-women’s health service
–Nadia Zainuddin; Josephine Previte; Rebekah Russell-Bennett [] [Google Scholar]
Developing a novel health and well-being service: The value of utilising the restorative benefits of nature in the UK
–Paul Custance; Martin Hingley; Debbie Wilcox [] []
Understanding the UK hospital supply chain in an era of patient choice
–M. Bourlakis; F. Clear; L. Patten [] []
Value, power, and health care services in the UK: A business-to-business services network perspective
–Judy Zolkiewski [] []