TOC: J Global Mar
Introduction
Journal of Global Marketing, 24(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Editorial
–Erdener Kaynak [] []
Ethnocentrism and Its Effect on the Chinese Consumer: A Threat to Foreign Goods?
–R. Stephen Parker; Diana L. Haytko; Charles M. Hermans [] []
The Effect of Cultural Distance on International Marketing Strategy: A Comparison of Cultural Distance and Managerial Perception Measures
–Tae Won Moon; Sang Il Park [] []
Cultural Differences and Similarities in Television Commercials in the Arab World and the United States
–Morris Kalliny; Anshu Saran; Salma Ghanem; Caroline Fisher [] []
The Effects of Corporate-Brand Credibility, Perceived Corporate-Brand Origin, and Self-Image Congruence on Purchase Intention: Evidence From China’s Auto Industry
–Yongqiang Li; Xuehua Wang; Zhilin Yang [] [Google Scholar]
Factors That Distinguish Proactive Versus Reactive Exporters: Decisions by Export Firms in a Developing Country
–Khutula Sibanda; Ronel Erwee; Eric Ng [] []
Reassessing Firm Size in International Marketing Research
–Taewon Suh; Ha-Chin Yi; Mark B. Houston [] []