TOC: Health Mar Quart
Introduction
Health Marketing Quarterly, 28(1)
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: : journals |
Relevant ARCategory: |
Navigating Through Translational Research: A Social Marketing Compass
–Joan Wharf Higgins [] []
Understanding Wellness Center Loyalty Through Lifestyle Analysis
–Satya Suresh; Swathi Ravichandran; Ganesan P [] []
Cosmetic Surgery Intent Among Generation Y Consumers: A Social Network Perspective
–Troy A. Voelker; Iryna Pentina [] []
Pharmaceutical Companies as a Source of Health Information: A Pilot Study of the Effects of Source, Web Site Interactivity, and Involvement
–Hyojin Kim [] []
Nonbranded or Branded Direct-to-Consumer Prescription Drug Advertising—Which is More Effective?
–Brent L. Rollins; Karen King; George Zinkhan; Matthew Perri [] []
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