TOC: J Mar Man
Introduction
Journal of Marketing Management, 27(1/2)
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From the New Editors – Welcome to the Journal of Marketing Management
–Mark Tadajewski; Paul Hewer []
What makes a marketer? Development of ‘marketing professional identity’ among marketing graduates during early career experiences
–Roger Bennett [] []
When consumers cope with price-persuasion knowledge: The role of topic knowledge
–Luke Kachersky; Hyeong-Min (Christian) Kim [] []
Forward channel integration and performance: An application of transaction cost economics and the misalignment concept
–Malte Brettel; Andreas Engelen; Thomas Müller [] []
Towards a richer understanding of consumers in social marketing contexts: Revisiting the stage of change model
–Liz Logie-MacIver; Maria G. Piacentini [] []
Key service drivers for high-tech service brand equity: The mediating role of overall service quality and perceived value
–Hongwei He; Yan Li [] []
The influence of gender, social cause, charitable support, and message appeal on Gen Y’s responses to cause-related marketing
–Karen H. Hyllegard; Ruoh-Nan Yan; Jennifer Paff Ogle; Julianne Attmann [] [Google Scholar]
Demarketing places: Rationales and strategies
–Dominic Medway; Gary Warnaby; Sheetal Dharni [] []
Analysis of the role of complaint management in the context of relationship marketing
–Leticia Suárez Álvarez; Rodolfo Vázquez Casielles; Ana María Díaz Martín [] []
Consumer vulnerability and exclusion: A study of carers in the tourism marketplace
–Philippa Hunter-Jones [] []
Shopping motives as antecedents of e-satisfaction and e-loyalty
–George Christodoulides; Nina Michaelidou [] []