TOC: J Mar
Introduction
Journal of Marketing, 75(2)
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: : journals |
Relevant ARCategory: |
Performance Implications of Mismatched Governance Regimes Across External and Internal Relationships
–Alok Kumar, Jan B Heide, Kenneth H Wathne [] []
An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior
–Yu Ma, Kusum L Ailawadi, Dinesh K Gauri, Dhruv Grewal [] []
Designing Solutions Around Customer Network Identity Goals
–Amber M Epp, Linda L Price [] []
When Should the Customer Really Be King? On the Optimum Level of Salesperson Customer Orientation in Sales Encounters
–Christian Homburg, Michael Muller, Martin Klarmann [] []
An Empirical Test of Warranty Theories in the U.S. Computer Server and Automobile Markets
–Junhong Chu, Pradeep K Chintagunta [] []
Return on Interactivity: The Impact of Online Agents on Newcomer Adjustment
–Clemens F Kohler, Andrew J Rohm, Ko de Ruyter, Martin Wetzels [] []
The Effect of Goal Visualization on Goal Pursuit: Implications for Consumers and Managers
–Amar Cheema, Rajesh Bagchi [] []
Consumer Disidentification and Its Effects on Domestic Product Purchases: An Empirical Investigation in the Netherlands
–Alexander Josiassen [] []