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: : : TOC : : journals

Relevant ARCategory:

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Introduction to service-dominant logic: From propositions to practice
–David Ballantyne, John Williams, Robert Aitken []

It’s all B2B… and beyond: Toward a systems perspective of the market
–Stephen L. Vargo, Robert F. Lusch [] [Google Scholar]

Lessons from high-performance service organizations
–Leonard L. Berry [] []

2B or not 2B: That is the question
–Evert Gummesson [] []

Looking through the lens of B2B and beyond…
–Ajay K. Kohli [] []

It’s about human experiences… and beyond, to co-creation
–Venkat Ramaswamy [] [Google Scholar]

Reflections on Vargo and Lusch’s systems perspective
–Jagdish N. Sheth [] [Google Scholar]

On looking into Vargo and Lusch’s concept of generic actors in markets, or “It’s all B2B …and beyond!”
–James C. Spohrer [] [Google Scholar]

Value propositions as communication practice: Taking a wider view?
–David Ballantyne, Pennie Frow, Richard J. Varey, Adrian Payne [] []

Individual customers’ use and integration of resources: Empirical findings and organizational implications in the context of value co-creation
–Steve Baron, Gary Warnaby [] [Google Scholar]

Customer value anticipation, customer satisfaction and loyalty: An empirical examination
–Daniel J. Flint, Christopher P. Blocker, Philip J. Boutin Jr. [] []

IMP and service-dominant logic: Divergence, convergence and development
–David Ford [] []

A service perspective on business relationships: The value creation, interaction and marketing interface
–Christian Grönroos [] []

Affinities between multi-agent systems and service-dominant logic: Interactionist implications for business marketing practice
–Martin K. Purvis, Andrew L.S. Long [] []

Scripting markets: From value propositions to market propositions
–Kaj Storbacka, Suvi Nenonen [] []

Making sense of a market information system for superior performance: The roles of organizational responsiveness and innovation strategy
–Yinghong (Susan) Wei, Qiong Wang [] []

Global customer team design: Dimensions, determinants, and performance outcomes
–Yana Atanasova, Christoph Senn [] []

Changing the rules of the game: Business responses to new regulation
–Gareth J. Veal, Stefanos Mouzas [] []

A survey of market orientation research (1995–2008)
–Shu-Hsien Liao, Wen-Jung Chang, Chi-Chuan Wu, Jerome M. Katrichis [] []

Exploring the concept of coopetition: A typology for the strategic moves of the Finnish forest industry?
–Rauno Rusko [] []

The use of information technology tools in new product development phases: Analysis of effects on new product innovativeness, quality, and market performance
–Serdar S. Durmusoglu, Gloria Barczak [] []

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