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2011 Mahajan Award for Lifetime Contributions to Marketing Strategy Research

Nominations (including self-nominations) are invited by the Marketing Strategy Special Interest Group of the ÂÜÀòÉç¹ÙÍø the for the 2011 Mahajan Award for lifetime contributions to the field of marketing strategy research. The award will be presented during the ÂÜÀòÉç¹ÙÍø Summer Educators’ Conference in August 2011. The domain of marketing strategy research is broadly defined to include all firm-level strategic marketing issues/decisions/problems. The award recipient will be selected by committee comprised of leading research scholars in marketing strategy, including some past winners of the award. The criteria for selection include: the overall impact on marketing strategy research and practice, research quality, research quantity, and research leadership. Previous winners of the award are (in chronological order): David Aaker, George Day, David Montgomery, Rajan Varadarajan, Raj Srivastava, Frederick Webster, Gerry Tellis, V. Kumar, Christine Moorman, Ajay Kohli, and Roland T. Rust.

Letters of nomination along with an updated resume should be received by March 15, 2011 in a single PDF file that should be emailed to the address mentioned below:

Rajdeep Grewal
President, Marketing Strategy SIG
Smeal College of Business
Penn State University
Email: rgrewal@psu.edu