SMA 2011
Introduction
Society for Marketing Advances Annual Conference, Memphis, 2-5 Nov 2011, Chairs Joe Hair and Alvin Williams; Deadline 1 Apr
: : : Posting
SMA 2011
Society for Marketing Advances 2011 Annual Conference
Memphis, Tennessee
November 2 – 5, 2011
The Conference Theme is Sensory Marketing…The Next Frontier.
Full information at
[I have received a special note from the B2B and Relationship Marketing Track – ch]
B2B Marketing and Relationship Marketing track at SMA 2011 (Memphis)
Professor Stephan Henneberg of Manchester Business School and Professor Alex Hamwi of Missouri State University will chair the track for B2B Marketing and Relationship Marketing at this year’s Society for Marketing Advances conference (SMA). The conference will take place in Memphis, TN, USA, from November 2-5, 2011. We would like to encourage the B2B community to submit papers that approaches business marketing topics from both qualitative and quantitative perspectives.
Papers will be accepted until April 1, 2011. Further details about the conference can be found at . If you have any further questions, please contact Alex directly under alexhamwi@missouristate.edu.
Thanks in advance for any help you can provide in disseminating this information.
Alex Hamwi
Assistant Professor of Marketing
Missouri State University