TOC: Mar Sci
Introduction
Marketing Science, 30(1)
: : : TOC
: : journals
Relevant ARCategory:
Marketing Science: Marketing and Science
–Preyas S. Desai []
Modeling Multivariate Distributions Using Copulas: Applications in Marketing
–Peter J. Danaher and Michael S. Smith [] []
Commentary–A Latent Variable Perspective of Copula Modeling
–Edward I. George and Shane T. Jensen []
Rejoinder–Estimation Issues for Copulas Applied to Marketing Data
–Peter J. Danaher and Michael S. Smith []
Internet Channel Entry: A Strategic Analysis of Mixed Channel Structures
–Weon Sang Yoo and Eunkyu Lee [] []
"Bricks and Clicks": The Impact of Product Returns on the Strategies of Multichannel Retailers
–Elie Ofek, Zsolt Katona, and Miklos Sarvary [] []
Identifying Unmet Demand
–Sandeep R. Chandukala, Yancy D. Edwards, and Greg M. Allenby [] []
The Effect of Media Advertising on Brand Consideration and Choice
–Nobuhiko Terui, Masataka Ban, and Greg M. Allenby [] []
Brands: The Opiate of the Nonreligious Masses?
–Ron Shachar, Tulin Erdem, Keisha M. Cutright, and Gavan J. Fitzsimons [] []
The Design of Durable Goods
–Oded Koenigsberg, Rajeev Kohli, and Ricardo Montoya [] []
Bayesian Analysis of Hierarchical Effects
–Sandeep R. Chandukala, Jeffrey P. Dotson, Jeff D. Brazell, and Greg M. Allenby [] []
Cross-Market Discounts
–Marcel Goic, Kinshuk Jerath, and Kannan Srinivasan [] []
Preview Provision Under Competition
–Yi Xiang and David A. Soberman [] []
The Perils of Behavior-Based Personalization
–Juanjuan Zhang [] []