TOC: J Mar Theory Practice
Introduction
Journal of Marketing Theory and Practice, 19(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
A Framework for Understanding New Product Alliance Success
–Brad D. Carlson, Gary L. Frankwick, Kevin J. Cumiskey [] []
An Empirical Study of Declining Lead Times: Potential Ramifications on the Performance of Early Market Entrants
–Michael J. Poletti, Brian T. Engelland, Howard G. Ling [] []
Fairness-Trust-Loyalty Relationship Under Varying Conditions of Supplier-Buyer Interdependence
–Thani Jambulingam, Ravi Kathuria, John R. Nevin [] []
A Cultural Constructivist Analysis of the Internet’s Role in the International Approximation of Markets
–Francisco J. Martínez-López, Carlos M. P. Sousa, Juan C. Gázquez-Abad [] [Google Scholar]
Compulsive Buying Behavior in College Students: The Mediating Role of Credit Card Misuse
–Kay M. Palan, Paula C. Morrow, Allan Trapp, II, et al. [] []
Co-Branding: The Effects of E-Tailer and Delivery Carrier Familiarity on Price and E-Tailer Perceptions
–Amy Stokes, Thomas D. Jensen [] []
A Study of Perceived Innovation Characteristics Across Cultures and Stages of Diffusion
–Richard L. Flight, Arthur W. Allaway, Wan-Min Kim, et al. [] []