TOC: J Interactive Mar
Introduction
Journal of Interactive Marketing, 25(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
On Estimating Current-Customer Equity Using Company Summary Data
–Phillip E. Pfeifer [] []
On Estimating Current-customer Equity Using Company Summary Data: Comment
–Scott A. Neslin []
Comment on “On Estimating Current-customer Equity Using Company Summary Data”
–Peter S. Fader, Bruce G.S. Hardie []
Customer Lifetime Value and Customer Equity Models Using Company-reported Summary Data
–Thorsten Wiesel, Bernd Skiera, Julian Villanueva []
A Comment on “On Estimating Current-Customer Equity Using Company Summary Data”
–Rajkumar Venkatesan []
Rejoinder
–Phillip E. Pfeifer []
Strategic Herding Behavior in Peer-to-Peer Loan Auctions
–Michal Herzenstein, Utpal M. Dholakia, Rick L. Andrews [] []
Online Personal Branding: Processes, Challenges, and Implications
–Lauren I. Labrecque, Ereni Markos, George R. Milne [] []
Improving Campaign Success Rate by Tailoring Donation Requests along the Donor Lifecycle
–Griet Alice Verhaert, Dirk Van den Poel [] []