TOC: J Historical Res Mar
Introduction
Journal of Historical Research in Marketing, 3(1)
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Relevant ARCategory: |
Wroe Alderson’s Marketing Behaviour and Executive Action inserted into Reavis Cox’s marketing theory course at Wharton 50 years ago: A student’s reaction
–Donald F. Dixon [] [Google Scholar]
Tipping point: the teaching of the Wharton marketing theory seminar 50 years ago
–Ian F. Wilkinson [] []
The timeless intellectual contributions of Donald F. Dixon
–Robert D. Tamilia [] []
The marketing mix paradigm and the Dixonian systems perspective of marketing
–Bert Rosenbloom, Boryana Dimitrova [] []
Giving voice to marketing’s intellectual heritage: Dixon’s view of marketing as value creation
–Stephen F. Pirog III, Michael F. Smith [] [Google Scholar]
Households: a systematic unit of analysis through history
–Carol Kaufman-Scarborough [] []
Don Dixon: a scholar of marketing and gentleman of the first order
–Ian Wilkinson [] []
Remembering Don Dixon
–Roger A. Layton [] []
Donald F. Dixon – a true mentor
–Keith Blois [] []
Dixon’s library: on the structuring of the marketplace and marketing practices
–Mark Tadajewski [] [Google Scholar]
Reflections on the Dixon seminar: the development of marketing thought and theory
–Eric H. Shaw [] []