TOC: J Con Psych
Introduction
Journal of Consumer Psychology, 21(1)
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Nonconscious Consumer Psychology
–Tanya L. Chartrand, Gavan J. Fitzsimons [] []
The benefits of “sleeping on things”: Unconscious thought leads to automatic weighting
–Maarten W. Bos, Ap Dijksterhuis, Rick B. van Baaren [] []
Unconscious information processing reduces information overload and increases product satisfaction?
–Claude Messner, Michaela Wänke [] []
A multidimensional association approach to sequential consumer judgments
–David Sleeth-Keppler, S. Christian Wheeler [] []
The mere association effect and brand evaluations
–Claudiu V. Dimofte, Richard F. Yalch [] []
Inherently loyal or easily bored?: Nonconscious activation of consistency versus variety-seeking behavior
–Ayelet Fishbach, Rebecca K. Ratner, Ying Zhang [] []
Motivating consumer behavior by subliminal conditioning in the absence of basic needs: Striking even while the iron is cold
–Martijn Veltkamp, Ruud Custers, Henk Aarts [] []
Red Bull “Gives You Wings” for better or worse: A double-edged impact of brand exposure on consumer performance
–S. Adam Brasel, James Gips [] []
Children playing branded video games: The impact of interactivity on product placement effectiveness
–Haiming Hang, Susan Auty [] []
More than meets the eye: The influence of implicit and explicit self-esteem on materialism
–Ji Kyung Park, Deborah Roedder John [] []
When are automatic social comparisons not automatic? The effect of cognitive systems on user imagery-based self-concept activation?
–Mark R. Forehand, Andrew Perkins, Americus Reed II [] []
Nonconscious effects of peculiar beliefs on consumer psychology and choice
–Thomas Kramer, Lauren Block [] []