TOC: J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 39(2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Protecting relational assets: a pre and post field study of a horizontal business combination
–Robert F. Lusch, James R. Brown & Matthew O’Brien [] []
An investigation of the cross-national determinants of customer satisfaction
–Forrest V. Morgeson, Sunil Mithas, Timothy L. Keiningham & Lerzan Aksoy [] []
Proactive customer orientation and its role for creating customer value in global markets
–Christopher P. Blocker, Daniel J. Flint, Matthew B. Myers & Stanley F. Slater [] []
The effects of customer acquisition and retention orientations on a firm’s radical and incremental innovation performance
–Todd J. Arnold, Eric Fang & Robert W. Palmatier [] []
Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages
–Janet Y. Murray, Gerald Yong Gao & Masaaki Kotabe [] []
An examination of consumer sentiment toward offshored services
–Shawn T. Thelen, Boonghee Yoo & Vincent P. Magnini [] []
Customer relationship management and company performance—the mediating role of new product performance
–Holger Ernst, Wayne D. Hoyer, Manfred Krafft & Katrin Krieger [] []
A taxonomy of control mechanisms and effects on channel cooperation in China
–Yadong Luo, Yi Liu, Leinan Zhang & Ying Huang [] []
Expanding understanding of service exchange and value co-creation: a social construction approach
–Bo Edvardsson, Bård Tronvoll & Thorsten Gruber [] []