TOC: Industrial Mar Man
Introduction
Industrial Marketing Management, 40(1)
 : : : TOC
: : journals |
Relevant ARCategory: |
Special issue on business-to-business marketing in the BRIC countries
–Peter J. LaPlaca [] []
Business marketing in BRIC countries
–Sergio Biggemann, Kim-Shyan Fam [] []
Marketing metrics: Insights from Brazilian managers
–Cláudio Hoffmann Sampaio, Cláudia Simões, Marcelo Gattermann Perin, Alessandro Almeida [] []
Information search in complex industrial buying: Empirical evidence from Brazil
–Thomas Brashear Alejandro, Christian Kowalkowski, João Gustavo da Silva Freire Ritter, Renato Zancan Marchetti, Paulo Henrique Prado [] []
Procurement cost reduction for customized non-critical items in an automotive supply chain: An action research project
–Giancarlo Medeiros Pereira, Miguel Afonso Sellitto, Miriam Borchardt, Albert Geiger [] []
The outcome of company and account manager relationship quality on loyalty, relationship value and performance
–Thomas Brashear Alejandro, Daniela Vilaca Souza, James S. Boles, Áurea Helena Puga Ribeiro, Plinio Rafael Reis Monteiro [] []
The impact of market orientation on the development of relational capabilities and performance outcomes: The case of Russian industrial firms
–Maria Smirnova, Peter Naudé, Stephan C. Henneberg, Stefanos Mouzas, Sergei P. Kouchtch [] []
Understanding the role of marketing–purchasing collaboration in industrial markets: The case of Russia
–Maria Smirnova, Stephan C. Henneberg, Bahar Ashnai, Peter Naudé, Stefanos Mouzas [] []
Investigating the implications of business and culture on the behaviour of customers of international firms
–Suraksha Gupta, Jyoti Navare, T.C. Melewar [] []
Does salesperson’s customer orientation create value in B2B relationships? Empirical evidence from India
–Ramendra Singh, Abraham Koshy [] [Google Scholar]
When do formal control and trust matter? A context-based analysis of the effects on marketing channel relationships in China
–Zhilin Yang, Chen Zhou, Ling Jiang [] []
The measurement of guanxi: Introducing the GRX scale
–Dorothy A. Yen, Bradley R. Barnes, Cheng Lu Wang [] []
Conflict handling, trust and commitment in outsourcing relationship: A Chinese and Indian study
–Nelson Oly Ndubisi [] []
Customer response to dissatisfaction: A synthesis of literature and conceptual framework
–Jodie L. Ferguson, Wesley J. Johnston [] []
Motivating the industrial sales force in the sales forecasting process
–Teresa M. McCarthy Byrne, Mark A. Moon, John T. Mentzer [] []
Marketing metrics’ usage: Its predictors and implications for customer relationship management
–Li Ling-yee [] [Google Scholar]
Return on marketing investments in B2B customer relationships: A decision-making and optimization approach
–Sandra Streukens, Stan van Hoesel, Ko de Ruyter [] []
Integrating information technology and marketing: An examination of the drivers and outcomes of e-Marketing capability
–Kevin J. Trainor, Adam Rapp, Lauren Skinner Beitelspacher, Niels Schillewaert [] []