TOC: European J Mar
Introduction
European Journal of Marketing, 45(1/2)
 : : : TOC
: : journals |
Relevant ARCategory: |
Comparing perceptions of marketing communication channels
–Peter J. Danaher, John R. Rossiter [] []
The impact of market orientation dimensions on client cooperation in the development of new service innovations
–Ana Isabel Jiménez-Zarco, María Pilar Martínez-Ruiz, Alicia Izquirdo-Yusta [] []
Research into environmental marketing/management: a bibliographic analysis
–Constantinos N. Leonidou, Leonidas C. Leonidou [] []
The role of mixed emotions in consumer behaviour: Investigating ambivalence in consumers’ experiences of approach-avoidance conflicts in online and offline settings
–Elfriede Penz, Margaret K. Hogg [] [Google Scholar]
The impact of deceitful tendencies, relativism and opportunism on negotiation tactics: a comparative study of US and Belgian managers
–Jamal A. Al-Khatib, Avinash Malshe, John J. Sailors, Irvin Clark III [] []
External validity of market segmentation methods: A study of buyers of prestige cosmetic brands
–Taehyun Kim, Hoon-Young Lee [] []
Determinants of firm size in the franchise distribution system: Empirical evidence from the Spanish market
–Yolanda Polo-Redondo, Victoria Bordonaba-Juste, Laura Lucia Palacios [] []
The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits: Direct and indirect effects
–Xuemei Bian, Luiz Moutinho [] []
Market systems, stakeholders and value propositions: Toward a service-dominant logic-based theory of the market
–Stephen L. Vargo [] []
A stakeholder perspective of the value proposition concept
–Pennie Frow, Adrian Payne [] []
Markets as configurations
–Kaj Storbacka, Suvi Nenonen [] []
Towards a theory of marketing systems
–Roger A. Layton [] []
Dynamics of value propositions: insights from service-dominant logic
–Christian Kowalkowski [] []