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Junior Faculty and Doctoral Student Consortium

Preconference Event for the American Academy of Advertising 2011 Conference

April 7, 2011
Mesa, Arizona

Charles R. Taylor
John A. Murphy Professor of Marketing
Villanova University

Jeremy Kees
Assistant Professor of Marketing
Villanova University

The purpose of this preconference event is to provide junior advertising scholars (doctoral students and junior faculty) an unprecedented opportunity to learn from some of the most accomplished leaders in our field in an intimate, positive, and encouraging environment. This full-day event will feature timely and practical sessions relevant to junior scholars such as navigating the review process and getting published. But perhaps more importantly, the event will feature interactive sessions that allow junior faculty and doctoral students to get “one-on-one time” and customized advice from senior scholars. These “networking” sessions will consist of a more formal session focused on advice on a particular project or idea and then will be followed by a reception that will encourage the mingling of junior and senior scholars.

Junior scholar participants are required to submit a brief research proposal or statement of research interests (less than one page) to be discussed with a senior faculty member at the afternoon formal networking session. This will help the event co-chairs match junior scholars with senior scholars. All participants will receive a plaque recognizing their participation in the event.

Program

8:30-9:00: Breakfast

9:00-9:15: Welcome and Introduction, Charles R. Taylor and Jeremy Kees

9:15-10:15 Setting a Research Agenda

Chair/Moderator: Hairong Li

Presenters: Russ Laczniak, Maria Hoy, and Marla Royne

10:30-11:30 Navigating the Review Process and Getting Published

Chair/Moderator: Jeremy Kees

Presenters: Les Carlson, Kim Sheehan, and Hye-Jin Paek

11:30 – 1:00 Keynote Session: The Future of Advertising Research

Chair/Moderator: Charles R. Taylor

Presenters: Dave Stewart, Rajeev Batra, and Esther Thorson

**Lunch will be provided during this session – Sponsored by the Villanova University Department of Marketing

1:15-2:15: Meet the Editors (Roundtable Discussion)

Panel Participants: Wei-Na Lee (Journal of Advertising), Charles R. Taylor (International Journal of Advertising, Douglas West (Journal of Advertising Research), Hairong Li (Journal of Interactive Advertising)

Moderator: Les Carlson

2:30-3:30 Interactive Breakout Sessions Based on Career Stage

A: Completing the Degree and Landing a Great Job

Panel Participants: Russ Laczniak, Ron Taylor, Jef Richards Carrie La Ferle

Moderator: Jef Richards

B: Early Career Success

Panel Participants: Jisu Huh, Michael Capella, Judith Garretson Folse

Moderator: Jeremy Kees

3:30-4:00 Formal Networking Session: Junior scholars are paired with senior scholars to discuss research proposals

4:00: Closing remarks followed by Informal Networking reception with food and drinks (sponsored by Villanova Center for Marketing and Public Policy Research)

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